For “promoting a more human fashion industry”, the animal fur will disappear from all editions and platforms of the fashion magazine ELLE, announced Thursday the publication, which is part of a growing trend in the luxury sector. ELLE is the first major publication in the industry to announce this measure to the world, banning fur not only in its editorial content but also in its advertising spaces.
“A more human fashion industry”
“The presence of fur in our pages and on our digital media _is no longer in line with our values, nor with those of our readers_“, said Valeria Bessolo Llopiz, vice-president and international director of publication, owned by the French group Lagardère. It is “promoting a more human fashion industry”, she said. From Mexico to Australia, via Japan or the United States, the 45 editions of this publication, which claims 33 million readers and one hundred million visitors per month on its 55 digital platforms, have committed to excluding fur. Thirteen of them already apply this measure, 20 will put it in place on January 1 and the rest in early 2023.
Fur already banned from certain catwalks
In recent years, under pressure from animal rights activists, the fashion world has gradually turned its back on fur. But while this one is banned from the catwalk catwalks in Amsterdam, Oslo, Melbourne or Helsinki, the most prestigious “Fashion Weeks” organized in Paris, Milan and New York leave the choice to each brand. However, more and more brands are renouncing it: among them the Italians Gucci, Versace and Prada, the British Burberry, Vivienne Westwood and Alexander McQueen, the Americans Donna Karan, DKNY and Michael Kors and the French Jean-Paul Gaultier and Balenciaga.
In France, nine out of ten people are opposed to the fur trade, according to an IFOP survey for the 30 million friends Foundation. For its part, the fur industry denounces the substitution of this natural product by synthetic skins made of plastics harmful to the environment.