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The Évin law celebrates its 30th anniversary on Monday, October 31. Voted to ban tobacco and alcohol advertising, has it had an impact on the addiction habits of the French?
Over the past 30 years, the advertising landscape has changed. We remember the large format advertisements in the streets, stadiums or Formula 1 circuits with brands of alcohol or cigarettes. “Today, all that is gone. But it is not easy to know if the changes in consumption are linked to the Loi Evin or to the evolution of society.”, asks the journalist Luc Bazizin, present on the set of 12/13 Monday, October 31. Has this law had an impact on our consumption of alcohol and tobacco?
Since the 1960s, alcohol consumption could only decrease. “A Frenchman consumed an average of 200 liters of alcohol per year at the time.”, explains the journalist. Today, he consumes “only” 80 liters. On the tobacco side, one in four citizens smokes every day. With 13 cigarettes a day today, we are only three cigarettes less than in 1990.”However, the prices have not ceased to soar, it is often necessary to count more than 10 € for a package”, exclaims Luc Bazizin. Reductions that do not have a major impact on the health of the French. Mortality due to lung cancer has decreased for men by an average of 1.2% per year since 1990 and has increased by 3.5% for women.