It’s a crazy bet that L’Occitane en Provence has launched… And it all started several years ago. In 2015, when the brand committed to supporting the thesis “Forgotten perfume plants” by researcher Anne-Sophie Bouville, the brand saw it as a unique opportunity to rediscover and promote an invaluable botanical heritage. From this fascinating subject, born the desire to innovate from the past by bringing forgotten flowers back to life.
“The project was to release knowledge around these flowers, forgotten in perfumery, but sometimes known in other fields. There was also a philanthropic dimension of openness and sharing of knowledge with the general public”, declares the doctoral student about her thesis.
In total, 800 plants forgotten by the perfume industry were scrutinized by the brand… And finally, three flowers were chosen to come back to life through three fragrances obviously signed L’Occitane en Provence: Mélilot, Noble Thorn and Barbotine.
Noble Épine Eau de Parfum 50 ml
Noble Épine Eau de Parfum 50 ml
Barbotine Eau de Parfum 50 ml
Lisa Ziane