Quebec crafts | Discovering the Three Birches

Clémence Corriveau opened her Quebec art boutique Les Trois Bouleaux in Magog with the aim of promoting emerging artists and artisans as well as renowned creators. Discovery of the exciting world of a philanthropist who offers a range of objects adapted to all tastes and budgets.



Clémence Corriveau grew up in a family of 10 children. “With my mother, we did everything! Mittens, scarves, weaving… So I have a particular appreciation for the work done by artisans and I have always loved shopping in craft stores. »

In addition to her love for local know-how, she has long been sensitive to the preservation of nature and she has also worked for a long time as a garden designer specializing in ecological gardens in the United States, at a time when we still spoke little about it. As working the land and transporting plants became too heavy, she decided to turn the page, but was still too young to retire. She therefore chose to open a store in Estrie, where she is native, a dream that she has cherished for a long time. “I thought it was a shame that there were few places to promote artisans in Magog. »

PHOTO FRANÇOIS ROY, THE PRESS

Clémence Corriveau, owner of the boutique Les Trois Bouleaux

She then recruits them to supply her shop, signs a lease, but cannot open her shop, because COVID-19 arrived while it was time to restore the premises. “The first two years were catastrophic; however, I still survived because the parts were on consignment. Last year, the building near my shop became available and I was able to buy it. » Major renovations proved necessary, but by acquiring this building located at 70, rue Principale Ouest in Magog, she avoids paying rent at a loss and the surface area of ​​her space has doubled, which gives her the opportunity to present even more creations.

An object, a story

  • Ceramic pieces, including rice cookers by Réjean Côtes

    PHOTO FRANÇOIS ROY, THE PRESS

    Ceramic pieces, including rice cookers by Réjean Côtes

  • Cork console by Ghislain Rattelade, d'Éclisse, wooden bowls by Richard Dupuis, sculptures by Jocelyne Dodier

    PHOTO FRANÇOIS ROY, THE PRESS

    Cork console by Ghislain Rattelade, d’Éclisse, wooden bowls by Richard Dupuis, sculptures by Jocelyne Dodier

  • Nest boxes and butterfly houses in reclaimed wood and metal by Bertrand Massé

    PHOTO FRANÇOIS ROY, THE PRESS

    Nest boxes and butterfly houses in reclaimed wood and metal by Bertrand Massé

  • Blown glass paperweight by Catherine Benoît

    PHOTO FRANÇOIS ROY, THE PRESS

    Blown glass paperweight by Catherine Benoît

  • Knitted doggie with adoption certificate from Josée Laverdure, from Ohhhlalalaine

    PHOTO FRANÇOIS ROY, THE PRESS

    Knitted doggie with adoption certificate from Josée Laverdure, from Ohhhlalalaine

  • Rotating serving tray in fusion glass by Sylvie Savoie

    PHOTO FRANÇOIS ROY, THE PRESS

    Rotating serving tray in fusion glass by Sylvie Savoie

  • Wooden table by Ghislain Rattelade, from Éclisse, welded iron sculpture on a wood base by Gilles Drolet and cutting board and seafood by Sylvain Boisvert, from Pranni

    PHOTO FRANÇOIS ROY, THE PRESS

    Wooden table by Ghislain Rattelade, from Éclisse, welded iron sculpture on a wood base by Gilles Drolet and cutting board and seafood by Sylvain Boisvert, from Pranni

  • Wood-based placemat and glass, Michel Boudreau of Bom Design, ceramic plate and cup by Véronique Martel, wine glass by Richard Dupuis

    PHOTO FRANÇOIS ROY, THE PRESS

    Wood-based placemat and glass, Michel Boudreau of Bom Design, ceramic plate and cup by Véronique Martel, wine glass by Richard Dupuis

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Furniture, ceramics, glassware, sculptures, utility objects, paintings, stuffed animals, clothing… it exhibits the creations of 46 craftsmen and artists, the majority living in the region, and thus offers quality products for all styles, all ages, in a wide price range.

Her shop is a gift in itself, because not only does it encourage local work, but it can also tell the visitor the story behind each object.

In her early days, Clémence drew on the repertoire of Quebec craftspeople to supply her business, but today, it is they who seek her out. “The pieces have to impress me and have a relationship with the environment by being inspired by nature or because they are made from recycled products. »

PHOTO FRANÇOIS ROY, THE PRESS

Facade of the Les Trois Bouleaux store in Magog

A place that feels good!

Clémence is occasionally replaced by friends, but her passion is such that she is present seven days a week in her establishment. “What gives me the most satisfaction is seeing people’s reactions to an artist’s pieces while discovering that there is extraordinary talent in the region, whether it be museum works or utility objects. It’s fascinating and I’m happy to hear them tell me that they recharge their batteries by coming here. »

Visit the Trois Bouleaux website


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