Government Bans Sniffy, a Nose-Inhaling Energy Powder

This white powder to be inhaled through the nose is presented as an energizer, but it arouses controversy because its consumption is reminiscent of cocaine.

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Sniffy, a white energizing powder to inhale, but which arouses controversy, in Angers (Maine-et-Loire), June 11, 2024. (JEAN-MICHEL DELAGE / HANS LUCAS / AFP)

“The link with illicit products is obvious.” Health Minister Catherine Vautrin announced on Wednesday, July 24, that she had signed an order banning Sniffy powder, which has been marketed for several months in the form of a white powder. The government had already announced at the end of May its intention to ban this product to be inhaled through the nose, presented as an energizer, because it is reminiscent of cocaine.

The Minister contacted the European Commission on 3 June to request authorisation to issue a ban on Sniffy and received a favourable response. The order is expected to be published within the week at Official newspaper to enter into force, his office said.

This product, which comes in several flavors, is sold online and at some tobacconists. It is said to work for 20 to 30 minutes. The box is sold on the brand’s website for 14.90 euros per unit. The powder comes with a pipette and is prohibited for minors. According to the brand, the product contains l-arginine, an amino acid, caffeine, creatinine, l-citrulline, taurine and maltodextrin.


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