The American Giant achieved $ 76 billion in annual net profit in 2021, a result boosted by teleworking and e-commerce, in particular.
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Some companies have benefited from the health crisis and successive confinements. Google made $76 billion in annual net profit in 2021, nearly double 2020, after a particularly strong holiday season for the giant of online advertising, accused of illegal monopoly by various authorities. In the fourth quarter alone, the American group once again greatly exceeded market expectations, with 75.33 billion dollars in turnover (+ 32%), from which it generated 20.64 billion in net profit, after its results press release published on Tuesday 1 February.
The world leader in online advertising faltered slightly at the start of the pandemic when some advertisers, such as tour operators, put their campaigns and promotions on hold. But the confinements and digital habits adopted for almost two years have ultimately greatly benefited Google as well as other technology companies, from Apple to Meta (Facebook) via Amazon and Microsoft. Telecommuting and online commerce, in particular, allow the search engine and YouTube to attract more and more brands eager to track potential customers.
In all, Google raked in more than $61 billion in advertising revenue in the fourth quarter, driven primarily by online search and its video platform. Retail advertisers were the biggest contributors, followed by those in finance, entertainment and travel. The cloud branch has grown by 45%, to 5.5 billion in turnover, and the group’s boss, Sundar Pichai, said that the volume of contracts signed for the Google Cloud platform had jumped by 80 % over the year 2021.