Etiket: advertising
“Bonjour-“Hi”” should be Montreal’s advertising slogan
The Office québécois de la langue française denounces in its latest study the fact that people who shop in Montreal are not greeted only in French. Apparently, adding “ Hi…
a revolution for video, cinema and advertising
This week, NAB, the image and sound technology show, attracted more than 61,000 visitors to Las Vegas. Adobe, the publisher of software widely used for post-production, particularly in Hollywood, took…
Advertising posters for a book deemed “transphobic” quickly removed from Parisian streets
The Paris town hall denounced on Wednesday, through its first deputy, the promotion on billboards in the capital of a book propagating hate speech against transgender people. The operator JCDecaux…
Advertising for cinema is perpetuated on French television and will be tested for books
The authorization for the promotion of the 7th art was initially planned on a temporary basis in 2020. It was then extended twice. Published on 04/06/2024 12:03 Update on 06/04/2024…
Now banned in the Lyon metro, advertising screens continue to multiply in cities
For advertisers, these are effective tools to attract the attention of consumers. But for advocates of sobriety, this is nonsense. Published on 01/04/2024 07:24 Reading time: 1 min An advertising…
Advertising | The Different Like You campaign is back
It’s number 7e campaign edition Different like you of the Véro & Louis Foundation which has set itself the mission since 2016 of creating living environments for autistic people aged…
towards the ban on advertising for fast fashion brands in France
Published on 03/15/2024 3:40 p.m. Video length: 2 min Textile: towards a ban on advertising for fast fashion brands in France France is keen to fight against fast fashion. A…
Luguentz Dort at the center of an advertising campaign against vaping
(Montreal) Not vaping is a winning formula, argues Quebecer Luguentz Dort of the Oklahoma City Thunder, in an advertising campaign by the CQTS and the RSEQ. Posted at 6:26 p.m.…
Advertising spending explodes to the benefit of Google, Facebook and company
We have never been exposed to so many advertising messages. In a decade, advertising spending in Canada has increased from $12 billion to nearly $20 billion. However, traditional media have…
“I see it every day in the metro, on advertising displays,” respond its supporters
The National Assembly will examine the bill aimed at prohibiting the use of inclusive writing. Increasingly frequent use assures its defenders. Published on 02/21/2024 11:52 Reading time: 2 min Inclusive…
30 million dollars in 60 seconds of advertising for Beyoncé
But the big news of the evening was true: Beyoncé is coming with new music! This February 11, 2024, Beyoncé released two new titles: “Texas Hold’em” and “16 Carriages” on…
The Coalition Avenir Québec (CAQ) once again buys advertising on Facebook and Instagram, properties of the Meta group
After having sharply criticized and accused Québec solidaire (QS) and the Liberal Party of Quebec (PLQ) of lacking solidarity, the Coalition Avenir Québec (CAQ) turned around and started buying advertising…
Advertising boycott | The CAQ changes its tune and reconnects with Meta
(Quebec) The Coalition Avenir Québec (CAQ) stops boycotting Facebook even though not so long ago it denounced the political parties who bought advertising on this Meta platform. François Legault criticized…
Corus CEO sees signs of improving advertising demand
(Toronto) Corus Entertainment’s CEO says the broadcaster is starting to see signs of improving advertising demand after a rocky 2023, but it’s too early to predict the timeline for a…
Featuring singer FKA twigs | UK advertising controversy
Is there a double standard in advertising, one for white people, the other for black people? That’s the impression of British singer FKA twigs, at the heart of an advertising…
Outdoor signs and advertising are now under the control of mayors
Welcome Policy “It is obviously easier” for local stakeholders “to be able to see that an illegal sign was erected overnight,” explained a representative of the Ministry of Ecological Transition.…
Outdoor signs and advertising are now under the control of mayors
Welcome Policy “It is obviously easier” for local stakeholders “to be able to see that an illegal sign was erected overnight,” explained a representative of the Ministry of Ecological Transition.…
Outdoor signs and advertising are now under the control of mayors
Welcome Policy “It is obviously easier” for local stakeholders “to be able to see that an illegal sign was erected overnight,” explained a representative of the Ministry of Ecological Transition.…
Outdoor signs and advertising are now under the control of mayors
Welcome Policy “It is obviously easier” for local stakeholders “to be able to see that an illegal sign was erected overnight,” explained a representative of the Ministry of Ecological Transition.…
“Zero emission” vehicles: the false advertising of the century!
Do you know the greenwashing or climate greenwashing? It’s when any entity (company, government) falsely makes you believe that its services, products or policies have beneficial environmental attributes. In fact,…