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Vegetable gardens are no longer reserved for garden owners. From now on, the return to the land can be done in an apartment. A market that some have been able to capture.
35 m², on the seventh floor of a Parisian building: nothing to discourage Paul Lemonnier in his gardening desires. To get started, all you need is a power outlet, a watering can, and organic seeds nestled in clods. The roots will grow in a tub of water, and the leaves will grow under artificial light. “It’s always nice to tell yourself that it comes from home, that we didn’t go to look for it at the local supermarket“, appreciates Paul. A satisfaction in the plate, but a big investment at the beginning: 350 euros minimum for the piece of furniture, and 6 euros the clod of seeds.
Can a living room vegetable garden compete with retail prices? “There are varieties for which obviously it will never be more interesting to grow at home, typically the bunch of radishes at 99 cents. On the other hand, aromatic herbs, peppers are more advantageous“, details Joséphine Thébault, co-founder of the company” Urban cuisine “. Large or small, the interior gardens invite themselves to the French. 150,000 copies would sell out each year, with a price often exceeding the hundred d ‘euros.
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