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40 days before the start of the competition, Saturday June 10, broadcasters could finally be found for the Women’s World Cup. The stakes are high for women’s football, which arouses great enthusiasm in France.
1.4 million French people were in front of their screens to follow the last match of the French women’s football team, on April 12, against Canada. For the semi-final of the Euro against Germany in June 2022, they were even 7 million. The sign of an unprecedented enthusiasm for women’s football. However, no channel was willing to broadcast the World Cup, which will take place in Australia this summer. “I can’t see a country that hosted exactly the same World Cup four years ago not broadcasting it on the French media.“, is surprised Fatma Samoura, general secretary of FIFA.
An agreement between France Télévisions and M6?
The situation seems to be changing, however, on Saturday June 10. M6 and France Télévisions are in the process of reaching an agreement for the broadcasting of the competition. The stakes are high, both in terms of visibility and to achieve equality between women and men. For this edition, each participant will receive 28,000 euros, an amount three times higher than four years ago.