Now add Buick to the very long list of manufacturers that will go full electric. The General Motors (GM) brand has announced that it will complete its electrification by the end of the decade, obviously relying on the Ultium battery architecture which will be used in many models of the brands under the umbrella. from GM.
Updated yesterday at 10:00 a.m.
To mark the occasion and no doubt revitalize its image, which still suffers from an outdated perception on the part of many consumers, Buick will receive a brand new logo. The latter will retain the three tricolor shields, but these will be placed perfectly parallel without being surrounded by a circle. Considering that the current logo dates back to 1990, this visual change won’t do too much harm.
PHOTO PROVIDED BY GENERAL MOTORS
The new logo will be integrated from 2023 on the brand’s models.
ILLUSTRATION PROVIDED BY GENERAL MOTORS
The current Buick logo dates from 1990.
This announcement was also accompanied by the presentation of a study in style, the Wildcat EV. The coupe with a traditional 2 + 2 cabin configuration obviously seeks to direct the observation towards what the American brand’s electric models will look like. Its leaders admitted at a press conference that they did not have a specific plan for a coupé, but that this approach makes it possible to emphasize the sculptural aspect of the new stylistic language. Note that Buick currently only has a portfolio of crossovers.
PHOTO PROVIDED BY GENERAL MOTORS
Buick Wildcat EV Concept
Never mind, this Wildcat EV is very intriguing in its approach and displays a clear break with what Buick has composed in recent years on the visual level. The lines are both sharp at the front and rather refined on the side to end on a rear part whose lights marry the rear pillars in the manner of Volvo. The wide tracks and the rims inspired by airplane turbines sit the exercise well.
As for the tangible aspect of the electrification plan, we will have to wait until 2024 to see the first electric Buick in showrooms across the country. All these models will incorporate the Electra name, a model whose name suits electric vehicles well and which cemented the identity of the brand from 1959 to 1990. Another project to follow, therefore.