“I started in advertising and I was trained to find ideas”

Monday May 2 at 9:10 p.m. on France 3, it’s a bit of a revival of Black glasses for sleepless nights. Cash questions in a classy place, the marbled hotel of time, for a single guest Dalida, recreated in technology deep fake.

>> Dalida, Coluche or Jean Gabin: Thierry Ardisson brings dead stars back to life in his new show “Hôtel du temps”

A larger than life Dalida embodied by the actress Julie Chevalier but whose face was entirely made in the image of the celebrity. A Dalida in her bath, or at a meal table, who answers Thierry Ardisson’s questions, is the concept of Time Hotel.

Revive a personality, Thierry Ardisson had already done it before: Me, I already made legends disappeared in my emissions. I had interviewed Baudelaire, in ‘Tout le monde en parle’. John Lennon in ‘Gone with Time’ and Victor Hugo. It was Jean-Claude Drouot who played Victor Hugo. I had this idea for a long time. And then technology allowed me to do it for real. Because the look-alike or actor side, it’s a bit cabaret, a bit at Michou. While there, for once, we saw the true face of the missing legend.”

“Technology allowed me to realize a dream.”

Thierry Ardisson

on franceinfo

The show, which costs 600,000 euros, is very quick to shoot: three days of shooting at the Hotel Meurice. But requires a month of image processing. “I’m working on Coluche. The script is written, so we’re ready to shoot Coluche. I would like to do Johnny Hallyday, but above all, above all, I would like to do François Mitterrand and General de Gaulle because I believe that the job of public service is transmission and I think it’s an incredible way to transmit things to the younger generations because obviously they are interested. says Thierry Ardisson.

Thierry Ardisson who is currently writing his book Pitchman overflowing with ideas. The reason is simple for him: “I started at 19 in advertising. If you didn’t have ideas, you were fired. So, if you want, I was trained to come up with ideas. I had a creative director, who was a Swiss-German and who told me Thierry, I’ll give you two days and two nights. So you absolutely had to find something. When I’m looking for an idea, I put myself in the same position. That is to say? I find. And by dint of looking, we find.”

Business manager, Thierry Ardisson has also set an audience figure for the premiere of Hotel du temps: “The box on France 3 is at 7%. If we do ten, we are king of the world. If we do twelve, we are demi-god. I will tell you tomorrow morning. Tomorrow morning, at the time it is , I will either be a shit, or king of the world of the world, or a demigod.” he concludes on franceinfo.


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