The history of McDonald’s in the pink city is steeped in the evolution of both taste and societal trends. The first McDonald’s restaurant in Toulouse opened 40 years ago on Place du Capitole. Since then, the brand has enjoyed undeniable success to count in 2022, 35 establishments in Toulouse and its agglomeration. Michel Reglat is the guest of France Blue Occitania in Blue Circuit, Side Flavors.
From the introduction of chicken with Chicken McNuggets in 1984, then salads in 1986, even passing through the pizza test in the early 1990s, the range of à la carte products has continued to grow to match the closer to consumer desires up to the Veggie sandwich offered recently or the gourmet McCafé concept… Over time consumption patterns have also changed, in 1987 the first McDrive revolutionized the Mcdo in Labège, table service will be introduced in 2016 and finally home delivery will bring the McDo to the door of customers from 2017.
Mc Do supports local culture and sport
The local contribution of McDonald’s to the life of the city is well established: creation and management of the Maison des Parents Ronald McDonald of the Children’s Hospital of the CHU Purpan in 2005 main support for Toulouse sports events and clubs: Stade Toulousain , TFC, Fenix, Spacer’s, Golf club de Toulouse, Colomiers Rugby and many clubs in the outskirts of all disciplines but also culture with unexpected artistic collaborations: Jean Pierre Rives at the opening of Compans in 1991, the permanent exhibition photos of Jean Dieuzaide on the walls of McDonald’s in Esquirol since 2012 or even street art honored with graffiti from Mondé to Wilson in 2017. It is on the theme of art that McDonald’s franchisees have wished to celebrate the 40th anniversary of McDonald’s in Toulouse by calling on renowned artists from Toulouse. Thus Ceet, Fred Manenc and Alexandre Nicolas have created original works which will be exhibited at the Galerie Alain Daudet from April 20 to May 11, 2022 and put into play in the McDonald’s restaurants in Toulouse… A work will even be up for grabs by the staff members of the Old and current McDonald’s from Toulouse…the vintage “eighties” will be displayed in McDonald’s restaurants throughout 2022…
– Alban Forlot