After the successful launch of its collaboration with Bruno Mars (Ricky Regal Collection), the Lacoste brand is reinventing itself, already giving a new identity to its clothes, shoes and accessories.
After the retro accents adopted by music star Bruno Mars, the items in this new “Nouveau Terrain” collection are even bolder. Some vintage elements still adorn certain items, but now have to deal with technical materials, cuts or more futuristic colors.
A collection capable of breaking the codes
For a long time, sporting goods may have lacked elegance. Designed around a sporting practice, they were content to adopt loose, comfortable cuts and refined styles. Faced with the craze for urban fashion, specialized brands like Lacoste have, on the contrary, chosen to break the codes, to design both sporty and trendy collections. This is particularly the case for this new collection entitled “New Terrain”. From now on, urban clothing is worn in the field, but also in the city, in everyday life. The items feature trendy looks in spring colors, ideal for the approach of sunny days.
“Nouveau Terrain”, a collection focused on nature
Faced with the major environmental challenges of this century, and the growing enthusiasm for the preservation of nature, Lacoste has chosen to draw inspiration from nature to design its new models. With the “Nouveau Terrain” collection, the brand relies on natural colors, giving its jackets, tracksuits or accessories a multitude of shades of beige, blue or green. One of her key pieces, her cropped jacket with pull-on hood, adopts just one of these shades. Merging with its environment, it is intended for all modern adventurers.
Lacoste is also inspired by the beauty of nature in all its diversity, including in terms of textures. Stripes make their appearance, as do planisphere patterns. This is the case, for example, with the Original L.12.12 polo shirt in black or the women’s striped shorts in cotton poplin.
Modern and functional designs
If nature is the source of inspiration for this collection, Lacoste does not sacrifice the design of each model. Every detail here is thought out to offer versatility to the garments, to allow them to be worn during sports sessions as well as everyday. The brand has also imagined a whole range of accessories to accompany your most cutting-edge styles. The unisex banana in recycled fiber is part of this trend. Easy to wear, to match with your outfits, but also very practical, it ticks all the boxes. Some clothes from this collection also know how to play the card of sobriety to match with the rest of this range. This is among others the case of the Men’s Sweatshirt with double-sided signed collar.
Technical materials, but also ecological ones
To combine technicality and comfort, the brand relies on durable, quality materials. Most of the clothes or accessories in this collection are made from organic cotton or recycled polyester, both of which can withstand extreme exertion and the elements. Some models are also equipped with innovative anti-humidity technologies to offer you optimal comfort during your sports sessions. In terms of sneakers, the brand bets here on daring models, with sometimes futuristic looks. Combining haute couture style and functionality, the L003 Neo model for women, in textile, is the perfect example. It is difficult to resist its dynamic silhouette, its particularly original spring color.
Always more innovative, the Lacoste brand returns, once again, with a trendy collection, announcing itself as essential. Combining comfort, technicality and cutting-edge style, the items in the “New Terrain” collection are intended for the most demanding streetwear fashion lovers.
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With Digital Content Expert