Tanguy de la Villegeorges, co-founder of WeWard, has partnered with tennis legend Venus Williams, who becomes both an investor and ambassador for the walking rewards app. WeWard motivates users to walk by turning steps into rewards, significantly increasing physical activity and reducing carbon emissions. A new advertisement featuring Williams will launch alongside the “Venus Williams Championship,” offering walking challenges and a commitment to donate to CARE. De la Villegeorges aims to expand WeWard’s impact globally.
Exciting Partnership with Venus Williams
Imagine collaborating with one of the most iconic tennis athletes in history! Tanguy de la Villegeorges, the co-founder of WeWard, a French walking rewards app launched in 2019, is thrilled to announce a partnership with American tennis superstar Venus Williams. Not only is she a four-time Olympic medalist, but she also joins the WeWard family as both an investor and an ambassador. “I am so happy to work with her,” Tanguy de la Villegeorges enthusiastically states.
Revolutionizing Walking with WeWard
WeWard is designed to motivate users by merging the elements of gaming and social media. The app allows individuals to track their daily steps and convert them into exciting rewards such as bank transfers, charitable donations, or participation in fun challenges. Tanguy de la Villegeorges proudly mentions that users have increased their walking time by nearly 25%. So far, WeWard has distributed a remarkable 20 million euros to its users and contributed one million euros to charity while helping reduce carbon emissions by 600,000 tons through increased physical activity.
This innovative partnership aims to “promote a healthier lifestyle” for the app’s current 20 million users globally, with aspirations for further expansion. WeWard is currently available in 29 countries, and Tanguy is optimistic about developing the brand in the United States. He shares, “Finding a figurehead to help us grow has been challenging. We needed someone who embodies well-being and sports, and who has global appeal, especially among Americans.” Tanguy believes that Venus Williams perfectly fits this vision, noting that their meeting was serendipitous: “My partner, Yves Benchimol, encountered her in a Parisian restaurant and seized the opportunity to discuss the project, which she was enthusiastic about.”
Starting this Wednesday, WeWard will launch a captivating 50-second advertisement featuring Venus Williams celebrating her step goals during a match. In her own words, she expresses, “A big part of well-being and physical activity is simply moving your body in every way possible, and with WeWard, walking becomes a fun and rewarding experience.”
Additionally, the “Venus Williams Championship” campaign will run for a month, offering users the chance to participate in walking challenges to win exciting prizes like tickets to sporting events, gift cards, or donations for charities. The company is also committed to donating 40,000 euros to CARE, an organization dedicated to combating inequalities in emergency and development situations.
Tanguy De La Villegeorges envisions a bright future for WeWard, hoping that it will “grow more in the world and motivate users.” His goal is to boost walking time by 50% through various means, including social motivation, financial incentives, ecological awareness, and enhanced sports challenges.