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A tweet from Sports Minister Amélie Oudéa-Castéra has been stirring the internet for several days now, in which she was delighted to have Coca-Cola as a partner brand for the Paris Olympic Games. The message got across quite badly.
Coca-Cola and the Games are a story that goes back over 100 years. The American company is the historic partner of the Olympic Games, and sponsor of the Olympic torch relay. And for the next Paris Games in 2024, Coca-Cola is playing the eco-friendly card. The group’s drinks will be delivered via hybrid fountains, and served in reusable cups. This commitment to green and responsible Games is precisely what the Minister of Sports welcomed in a tweet on September 25.
This tweet provoked a wave of criticism on social networks, such as that of the deputy mayor of Paris, David Belliard, elected EELV. And it’s true that when we are interested in Coca-Cola’s environmental record, we can understand the irony of Internet users.
100 million liters of water pumped in Mexico
For five years, “Break free from plastic” has ranked the company as the world’s leading plastic polluter. And the figures that the NGO puts forward are dizzying. In fact, each year, Coca-Cola produces a little over 3 million tonnes of plastic. Only 1.3% is recycled plastic.
However, the American company has set itself a goal for 2030: to collect and recycle each of the bottles and cans it will sell around the world. A project in which Bart Elmore does not believe. American historian, he is the author of a bestseller on the Coca-Cola empire, entitled “Citizen Coke”. The other major ecological disaster linked to American business concerns water. The example of Mexico is particularly striking, particularly in the Chiapas region. There, Coca Cola draws on water reserves to make its drink.
Every year, the American company pumps 100 million liters of water. We asked Coca-Cola for an interview. The company responded to us in an email “want to help solve the world’s packaging waste problem” and prioritize recycled plastic.
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