This text is part of the special book Plaisirs
News, new tourist offers, must-sees, trends, favourites… Two of our tourism expert collaborators take turns writing in this new weekly section to inform you of what is happening here and elsewhere in the world of travel.
Objective: regenerative tourism
Last week, Quebec City welcomed 1,500 tourism industry delegates from around the world at Rendez-vous Canada, the largest tourism trade show in the country. What do I remember from the press conference and the various presentations intended for buyers and the media? The integration into official discourse of concepts that still seemed utopian a few months ago, when companies were struggling to recover from the pandemic. Regenerative tourism, which aims to improve the destinations visited from an environmental, economic and socio-cultural point of view, is now one of the objectives put forward by Canada. “Regenerative tourism can help improve many aspects of culture, Indigenous culture, food, music, dance, etc.,” says Marsha Walden, President and CEO of Destination Canada […]. It won’t be long before we move from sustainable tourism to regenerative tourism. For several years now, Parks Canada has been offering its visitors the opportunity to take part in experiences that contribute to the improvement of fauna and flora, which is entirely in line with the regenerative tourism approach. “For example, you can go count migratory birds, help protect turtle eggs in the spring or help clean up the banks,” said Guy Thériault, senior marketing specialist for travel media, during a presentation at Rendez-vous. you Canada.
All-inclusive in Nunavik
A survey conducted by Léger Marketing in January 2023 showed that 90% of Quebecers surveyed want to have an Aboriginal experience, but only 47% have already done so. To identify authentic experiences, Quebec Aboriginal Tourism and the Aboriginal Tourism Association of Canada are good starting points. For an immersion in Inuit culture, a new company, Ungava Polar Eco-Tours, offers six-night packages to the Gyrfalcon Islands, located off the community of Tasiujaq in Leaf Bay. The program promises to be the most exotic: polar bears, aurora borealis and the highest tides and largest tidal currents in the world with, on the menu, arctic char, sea trout, mussels, caribou and musk ox. However, you have to be ready to pay the price: $14,400 in August or September.
Traveling by proxy
Must read: Valérie Borde’s excellent dossier “Should zoos be closed? ? “In News, to further his reflection on the subject. No, not everything is black or white. Must-see: To visit Athens by proxy, the series Greek saladwhich stars Tom and Mia, the children of Xavier and Wendy from the Cédric Klapisch film trilogy started by The Spanish inn in 2002. Beyond the postcard images, Athens is also presented from the perspective of refugees. On Prime Video. Must-listen: Karine Vanasse recounts having spent a few months in the land of Zeus at the end of her adolescence in the last episode of the podcast Bruno Blanchet’s academy, on Radio-Canada OHdio — with which I had the chance to collaborate as a researcher — now online. Between laughter and tears, the actress recounts an adventure which has in common with the universe of Klapisch the clash of cultures, integration and a significant impact on the future. The whole episode is a delight!
Not new, but still beautiful
This content was produced by the Special Publications team of the Duty, relating to marketing. The drafting of Duty did not take part.