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Jean-Luc Mélenchon is a presidential candidate for the third time, in 2022. If according to the polls, the Insoumis is currently the best placed left-wing candidate, he is also the most innovative in terms of communication.
The presidential campaign, and the meetings of the candidates follow one another. Jean-Luc Mélenchon tries to distinguish himself. In 2017, the candidate of France Insoumise made an impression by campaigning with a hologram. Five years later, it did it again with an immersive and olfactory meeting. “It’s entering the world of tomorrow, in the virtual world, it’s a real meeting, and I think that one day they will all be like that”says the advertiser Jacques Séguéla.
The leader of the Insoumis has also long adopted YouTube, and more recently the social networks Twitch and TikTok, which allows him to reach less politicized audiences. For the presidential election of 2022, Jean-Luc Mélenchon is betting on seduction. Contacted by the popess of influences for an interview, he accepted without hesitation. “It’s his last election, so he’s trying everything for everything”analyzes Frank Tapiro, advertising.
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