the snack, a very sweet business

Snack time is often that of delicacies, sugar, chocolate where only pleasure counts. Unmissable moment after school, the stop at the bakery. Both children and adults love it, snacking is sacred and it’s also a big business. Pain au chocolat, croissant or cinnamon roll, there is something for everyone, but the star that boosts sales in a bakery is the cookie. “We make about 25% of the turnover on a product, the cookie”says Yasmine Djaballah, a baker.

600,000 tons of biscuits sold per year

Yet at the start, the ritual was much more sober and amounted to the post-war period only with a slice of bread. In the 80s, the meal expanded, it became an argument that sold and advertising took over. Today, nearly 600,000 tons of industrial biscuits and cakes are sold. In this ultra-competitive market, you have to stand out, so the French biscuit factory Jeannette decided to specialize in high-end products. And the market is also growing on social networks with the appearance of taste influencers specializing in cake recipes.