(New York) The American brand Calvin Klein announced Thursday its “upcoming return to the catwalks” with the appointment of a new collection director, the Italian Veronica Leoni.
This forty-year-old designer worked at the houses Jil Sander, Celine, Moncler and The Row, before founding her own brand, Quira.
“It was clear from our earliest conversations that the work Veronica has accomplished in her life has prepared her for this moment and opportunity to define a new era for Calvin Klein,” the company said in a statement. the brand director, Eva Serrano.
Calvin Klein has not organized a fashion show since March 2019, when the brand chose to focus on mass-market ready-to-wear.
At the time, the revival brought about by Belgian designer Raf Simons had not translated into sales. The parent company, PVH, which also owns Tommy Hilfiger, had therefore closed the high-end subsidiary, called Calvin Klein 205W39NYC.
Veronica Leoni, also quoted in the press release, said she wanted to put “a strong emphasis on style and creativity”.
SCHORR NECKLACE PHOTO PROVIDED BY CALVIN KLEIN
Veronica Leoni
Calvin Klein, acquired by PVH from its founder in 2003, estimates that products under its brand will represent retail sales of some $9 billion worldwide in 2023, a figure that remains stable compared to that given in 2017.
The house itself announced a turnover of $3.64 billion in the annual financial year ended February 4, up 4% from the previous year.