the radio, a timeless and essential tool

Radio is above all a voice. A tone that retains the ears of its listeners. “Ruquier for example, I like Big Heads”confesses one. “Pierre Bellemare, but also Hondelatte when he tells his detective mysteries”, admits the other. In a hundred years of existence, the FM band has never lost its luster. Its popularity is due to its mobility. Whether in the car, in the kitchen or simply while walking, she can be heard everywhere.

However, faced with the arrival of digital, one would have thought the days of the old transistor were numbered. But radio has always been able to renew itself and adapt to the times. Proof of this is the podcast craze that has been surging in recent years. “It’s time in transport that could almost be wasted, but I can take the opportunity to learn something new”, explains a public transport user. According to a study carried out last month, radio remains the medium in which the French have the most confidence.