The Ministry of the French Language of Quebec put online this Wednesday a new advertisement a bit “sketch“featuring a falcon” really sickand a ton of anglicisms. The objective: to raise awareness of the state of French in Quebec.
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In the ad, shot like a wildlife documentary, we follow a peregrine falcon, a medium-sized bird that is on the list of threatened or vulnerable species in Quebec.
Of the 45 words spoken, seven are Anglicisms. It almost feels like watching a teenager’s oral presentation.
Here is the full ad:
“The peregrine falcon, this bird really sick, is known to be quite chillbecause it is great quick in flight. He can spend most of his time watcher its environment. But despite his skills hunting be insanethe future of the peregrine falcon remains sketch.”
“Are you silly enough”
The advert received a mixed reception on social media:
The political class also got involved.
The deputy in solidarity in Mercier, Ruba Ghazal, affirms that “it is all very well to make pubs on French, but that is not what will protect it”.
“While the CAQ makes ads, the CEOs of Air Canada and CN laugh in our faces,” she wrote.
The leader of the Parti Québécois, Paul St-Pierre Plamondon, underlines for his part that it is rather “within the government that we must realize that French is in decline”, since “the population is already aware” of the challenge.
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