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SELV Ritual
The shackles of beauty burst

A naked body is displayed in 30 sectors of the metropolis and on the platforms of the beauty house SELV Rituel, on the occasion of the launch of its Everyday Well-being campaign. “Fat, dangling flesh and stretch marks”, describes the brand’s CEO, Sarah Laroche, who embodies her company’s values ​​of transparency and authenticity in all possible ways by revealing herself in her simplest nature. : 100% naked, 100% true and 100% accepted!


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