SELV Ritual
The shackles of beauty burst
A naked body is displayed in 30 sectors of the metropolis and on the platforms of the beauty house SELV Rituel, on the occasion of the launch of its Everyday Well-being campaign. “Fat, dangling flesh and stretch marks”, describes the brand’s CEO, Sarah Laroche, who embodies her company’s values of transparency and authenticity in all possible ways by revealing herself in her simplest nature. : 100% naked, 100% true and 100% accepted!