At 29, Camille Cerf has been enjoying the joys of motherhood for several months. If a good number of former Miss France left their bags in Paris after their year of reign, the pretty blonde remained to live in Lille… where she is now flourishing with her companion, the model Theo Fleury and their baby, a little boy named Malo.
Having become an influencer, the former beauty queen is also a lingerie designer. Since 2019, Camille Cerf has collaborated with the brand Pomm Poire to create collections of swimsuits and underwear that she fully embodies since she also appears in the brand’s advertising campaigns. Founded in 2012, this brand is renowned for its originality but also and above all its inclusiveness. The brand, which offers sexy and feminine pieces, puts all women in the spotlight and stands out thanks to the fact that it is “real women” who appear in the campaigns and not models. Enough to seduce Camille Cerf who for years has been fighting to put to rest the diktats on beauty criteria.
Camille Cerf, the face of a new campaign that is creating a buzz
This Tuesday, March 19, 2024, Camille Cerf and the Pomm Poire brand published on Instagram, the images of their new advertising campaign for summer 2024. The former Miss France appears more radiant than ever, cast in a one-piece swimsuit. piece with tangy nuances. We notice that the photos have not been retouched and that the stretch marks and “small defects” of the women posing are visible. Camille Cerf also specifies on the social network that she was 5 months postpartum when the campaign photos were taken. A gesture warmly welcomed by Internet users who immediately flooded the publications with laudatory comments.
“Thank you for posing like this and helping us to love this new body!”, “Absolutely magnificent”, “Finally women with shapes…what a pleasure”, “Camille, thank you, a beautiful example of beauty and sexy without necessarily being a 36, I love it!”, “Finally models like the women we are”, “Bravo Camille for showing yourself as you are. Second thing, you are sublime, magnificent, you are right to be proud of you, each of us should be!” can we read for example.
Elisabeth Sall