The name change, which had already been tested in four hypermarkets, will be generalized “by the end of the first quarter of 2023”.
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The Casino group will replace all the brands of its “Géant Casino” hypermarkets with a new brand, “Casino #hyperFrais”, “by the end of the first quarter of 2023”thus turning the page of “five decades” under the Géant brand, according to a press release published Thursday, July 28.
Casino, which published its results earlier on Wednesday, tested this change of sign in four hypermarkets, in Amiens (Somme), Angers (Maine-et-Loire), Nîmes (Gard) and Salon-de-Provence (Bouches- du-Rhône), and plans to generalize this change “over the entire hypermarket network”.
By the end of September, fifteen other stores must change sign, in Aix-en-Provence (Bouches-du-Rhône), Albertville (Savoie), Annonay (Ardèche), Besançon (Doubs), Brest (Finistère) , Clermont-Ferrand (Puy-de-Dôme), Istres (Bouches-du-Rhône), Lons-le-Saunier (Jura), Montpellier Celleneuve (Hérault), Pessac (Gironde), Quimper (Finistère), Saint-André- de-Cubzac (Gironde), Saint-Etienne Monthieu (Loire), Saint-Michel-sur-Orge (Essonne), Toulouse Fenouillet (Haute-Garonne).
“All 61 stores will switch to this new identity by the end of the first quarter of 2023, thus turning the page on five decades with the ‘Géant Casino’ brand”announced the Casino France brands in a press release.