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Monday July 4, Bruno Le Maire proposed to authorize supermarkets to make discounts of 50% against 34% maximum today. This solution was not retained. Promotions are no longer the only way to lower prices.
Reconciling the surge in raw materials on the one hand and the preservation of consumer purchasing power on the other. This has been the headache of large retailers since the explosion of inflation. So on the shelves, a promotion contest has been going on for months. In Leclerc, an anti-inflation shield has been in place since May. Prices are thus blocked on a hundred products.
At Carrefour, a subscription at 5.99 euros per month to save money is offered at the checkout. In exchange, the customer receives a 15% reduction on 7,000 retailer reference brands. These devices become decisive in the choice of brands for certain customers. The battle for promotions is mainly played out in the non-food departments, where supermarkets are free to sell off. This commercial strategy allows France to be the country where the price of the average truck has increased the least in Europe.
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