The amount raised should allow the American Academy of Motion Picture Arts and Sciences to diversify its funding and strengthen its international influence.
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The Academy of Motion Picture Arts and Sciences launched a major fundraising campaign on Friday, May 10, to raise $500 million in anticipation of the next centennial of the Oscars, in 2028.
The initiative called “Academy100” aims to promote the diversification of funding for this professional organization which plays a key role in the promotion of new filmmakers and the preservation of films, as well as in the presentation of the annual Oscars.
The popularity of the American movie high point has declined considerably in recent years as the Academy’s lucrative broadcast deal with ABC comes to an end.
“The Academy will soon enter a new century and we want to ensure that we remain a leading force for the international world of cinema”declared its director Bill Kramer in a press release.
Influential but in search of popularity
“Like all strong organizations, we need a diverse and sustainable base of support.” The campaign has already raised more than $100 million in pledges. The approximately 10,000 members of the institution, cinema professionals including directors, producers and actors, are invited to put their hands in their wallets to match their success. The Academy has become much more international and diversified in recent years. The collection campaign aims to “deepen (its) global influence”added Bill Kramer.
Despite a slight rebound, the audience for the Oscars ceremony remains well below its historical levels. Around 21 million people watched this year Oppenheimer supplant rivals like barbie for the best film statuette. Just ten years ago, viewers exceeded 40 million.
