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Video length: 7 min
What is Taylor Swift’s secret to generating so much excitement? Explanations with Morgane Giuliani, journalist and author of “Taylor Alison Swift: the rebel who became icon”, guest of 11/13 info Thursday May 9.
Taylor Swift has now had a 20-year career and his success is phenomenal. The American singer maintains “a very deep connection with her audience. They see her as a friend and deeply respect her as an artist”explains journalist Morgane Giuliani, guest of 11/1 info. “They are very fond of her lyrics. She is an artist who writes her lyrics, which is very rare in pop. She has kept a very artisanal thing where she writes on the guitar, on the piano”she specifies.
Political influence
What if Taylor Swift “sees music as an open-air diary”she will keep “a part of mystery”. Morgane Giuliani describes it as “a Stakhanovist who works constantly, who has acquired a very atypical and very abnormal independence and freedom in the music industry”. Taylor Swift has in fact owned the rights to her albums since 2019, and is in fact a multi-billionaire.
The influence of the former country singer is even political: “We see her as a role model in the United States. (…) She could in particular motivate young people to register to vote and vote for Biden publicly, as she did in 2020”concludes Morgane Giuliani.