Sources: Apple was caught off guard by the generative AI fever and is on course to spend ~$1B/year to deploy the tech across iOS 18, Siri, Music, and other apps (Mark Gurman/Bloomberg)

October 22, 2023

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Mark Gurman / Bloomberg:

Sources: Apple was caught off guard by the generative AI fever and is on course to spend ~$1B/year to deploy the tech across iOS 18, Siri, Music, and other apps — But the company is now preparing its response and plans to develop features for its full range of devices.

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