Smart, originally envisioned by Nicolas G. Hayek, is shifting its focus to electric SUVs after selling a significant stake to Geely. Amid this transition, there are hints of reviving the iconic ForTwo, which CEO Dirk Adelmann emphasizes as central to the brand. The new model aims for a modern design without retro elements, maintaining compact dimensions and enhancing range to meet competitive standards. It’s expected to launch by the decade’s end at around £20,000.
Smart’s Vision for the Future
Smart was conceived by Nicolas G. Hayek, the visionary behind Swatch watches, who in the 1990s envisioned a compact vehicle measuring just 2.50 meters. This urban-friendly car was designed to navigate through busy streets and fit into the smallest parking spots. Mercedes-Benz initially supported the project, ultimately becoming the sole owner after Hayek departed from the initiative.
In 2022, Mercedes made a strategic move by selling a significant portion of Smart to the Chinese conglomerate Geely. This partnership led Smart Automobile to pivot dramatically from its traditional offerings. Micro-cars, which often face low profitability due to slim profit margins and high development expenses, proved unsustainable, especially without the ability to leverage economies of scale across other models in the lineup.
Reviving the Iconic ForTwo
Smart’s new strategy focuses on electric SUVs, resulting in models such as the #1, #3, and the recently introduced #5. However, in a recent interview, CEO Dirk Adelmann and design chief Kai Sieber hinted at the possibility of reintroducing the beloved ultra-compact electric ForTwo.
Sieber emphasized the ForTwo’s significance, stating, “The ForTwo is at the heart of our brand. We are still firmly committed to reintegrating it into our range.” This potential revival is influenced by the increasing interest in segment A vehicles, with competitors like Dacia and Citroën making waves in the market. Volkswagen has unveiled the ID.1 Every concept, and Renault is gearing up to reintroduce the electric Twingo, giving Smart a chance to shine with its own ultra-compact offering.
However, unlike other brands that lean on nostalgia, the new ForTwo won’t feature a neo-retro design. Dirk Adelmann clarified, “If we come back with a vehicle significantly smaller than models #1 and #3, we will ensure that it is a true Smart. It does not need to be retro; Smart generally does not do retro, we look to the future.” The goal is to create a forward-thinking vehicle while retaining the essence of what made the original ForTwo so unique: a nimble, city-friendly design.
Should the ForTwo make a comeback, it is expected to maintain its compact dimensions, building on the last generation’s 2.70 meters while incorporating iconic features like frameless doors and a two-seat layout. Its rear-mounted electric motor would enhance steering flexibility and contribute to a tight turning radius. However, this innovation would require a new platform, potentially increasing production costs.
The upcoming ForTwo will also need to address range concerns, especially as urban cars in segment A aim for approximately 300 km on the WLTP cycle. The previous ForTwo managed only 160 km, meaning the new model must nearly double this figure to remain competitive.
For those eagerly waiting, it appears the new ForTwo may not hit the market until the end of the decade, with an estimated price around £20,000 (roughly €24,000). Patience will be key for enthusiasts looking forward to this exciting revival.