She-in, the platform dedicated to ultra fast-fashion, an ecological disaster

Change constantly, to always be at the forefront of fashion. The textile sector has understood this well, social networks are a real low-cost showcase that allows them to target consumer expectations, or even to anticipate them. And to do this, in the workshops of She-in, are continuously manufactured poor quality clothes that will be sold for a pittance before dying in the back of an old closet.

“By exploiting data, they have a much stronger reactivity than the big classic fast-fashion brands“, explains journalist Céline Cabourg who worked on this We Demain file. She goes even further by adding that”it has become TikTok’s e-commerce“. A godsend for this young generation who can afford clothes worthy of their means. Conversely, for the workers who make them,”work is poorly paid, social rights are poorly respected“. In addition, it is a real ecological disaster. Finally, even if all of the brand’s clothing is made in China, it still does not appear on the list drawn up by Raphaël Glucksmann which identifies the brands making appeal to Uyghur workers, a Chinese Muslim minority persecuted by the regime for two decades.