Rudsak, a high-end Montreal brand of coats for men and women, sets out to conquer the world. Its e-commerce site is now accessible to customers around the world.
“It’s a dream come true,” says Evik Asatoorian, founder and chief creative officer of Rudsak, in an interview. “It’s been about twenty days since we launched the site internationally, and we have had orders from customers in Europe, Asia, Dubai… We are very proud of this growth and we continue to learn and grow,” he says.
The founder of the brand is delighted to make Rudsak’s collections known abroad. “We know that our Canadian-made luxury outerwear has a good reputation abroad and will appeal to customers beyond Canada. People know our winters and trust us when it comes to producing clothes that keep you warm. »
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PHOTO FROM RUDSAK WEBSITE
Adeline coat, in luxury leather, $1295
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PHOTO FROM RUDSAK WEBSITE
Unisex vest, $595
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PHOTO FROM RUDSAK WEBSITE
Metallic fitted ski parka, $699
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PHOTO FROM RUDSAK WEBSITE
Reversible down coat, $599
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PHOTO FROM RUDSAK WEBSITE
Recycled down coat, $799
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PHOTO FROM RUDSAK WEBSITE
Bomber leather jacket, $795
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For Rudsak, it all started in 1994, with the creation of a unisex leather jacket, perfecto style, a timeless piece that is still part of the brand’s collections.
Our strength is a mixture of rebellious spirit, elegance and quality. It’s been our DNA for nearly 30 years, we’ve dressed many Quebec and Canadian artists, the star rock look is here to stay, for men and women.
Evik Asatoorian, Founder and Chief Creative Officer of Rudsak
Rudsak has stood out with its chic and sporty look with fitted coats in shiny down, others in a mix of down and leather, parkas, raincoats and the timeless leather jacket. The brand also offers accessories, tuques, scarves, gloves, handbags and some comfort-oriented clothing. “The pandemic has been difficult, we have restructured the company and, above all, we have now refocused on coats, accessories and some “lifestyle” clothing. We no longer make men’s suits or ties or skirts. We had to reposition ourselves, we launched a ski collection, it was something natural for us, we are going to offer more models and more colors, do après-ski, because it works very well”, he observes.
Brand priorities
Rudsak had to close a few stores during the pandemic, but is opening new ones. The brand has 21 stores in Canada and one in the United States. “It’s important to have stores, but we are now focusing on certain strategic shopping centers, and on a greater presence in the United States in the years to come. »
PHOTO ALAIN ROBERGE, THE PRESS
Evik Asatoorian in his studio at the brand’s headquarters in Montreal
The other challenge is to be a responsible brand. “By 2025, we will be using 100% quality recycled fabrics. We have a dedicated team, it’s a priority for us. »
Montreal has always been at the heart of the creation of the brand since the beginning, with the head office located in the Chabanel district, the fashion district. Evik Asatoorian assures that he always has so much fun creating with his team of designers. “Inspiration is always there, there is a European spirit here, craftsmen, talent. I devote the vast majority of my time to creating coats and clothes with young designers who see things differently and from whom I learn a lot every day! I must also say that Montrealers dress well, they have style and love fashion, which is nice. »