The promotional organization Tourisme Montréal says that the slump into which the COVID-19 crisis has plunged the tourism industry is a thing of the past.
The latest statistics reported by Tourisme Montréal on Monday confirm that the city this summer welcomed 80% of the number of visitors who flocked during the same period in 2019. All the summer festivals came back to life this year in the metropolis.
The organization adds that hotels in Montreal posted an occupancy rate of nearly 80% last summer and overall revenues higher than those of 2019. The average price of a hotel room has climbed by 18%. compared to 2019.
Business conventions have also picked up the slack. Major events have seen a 60% in-person attendance rate, despite border measures for international travelers that Tourisme Montréal describes as a significant obstacle. 1er Last October, all federal testing, quarantine and isolation requirements ended.
In addition, Tourisme Montréal maintains advertising campaigns abroad. The organization reports that it has more than five million visits to its website to date, two million more than in 2019.
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