With new signage to identify goods produced, manufactured or designed locally, the Les Produits du Québec initiative supports our economy and contributes to the success of local businesses. And this, while helping consumers make informed choices, in accordance with their values.
Individually and collectively, we have everything to gain by supporting local businesses. The good news: a growing number of Quebecers are interested in buying local, not only out of solidarity or for environmental considerations, but also because of the quality and variety of the offer. That said, it is not always easy for the consumer to know whether a good is produced, manufactured or designed in Quebec, especially in big-box stores or on e-commerce sites, when the task is much more easy with brands and niche shops or local shops.
Solution: create official certification marks to provide visibility to local products and help consumers identify them. This is done with Les Produits du Québec, a non-profit organization supported by the Government of Quebec, whose creation was highlighted last spring by Premier François Legault. An initiative that is part of an economic vision supporting local purchasing and that responds to the demand of the population concerned with recognizing local know-how.
Les Produits du Québec certification marks apply to a very wide variety of products in many categories, including health, beauty, arts, clothing and accessories, furniture, home and garden items , hardware and construction, office supplies and medical equipment.
It is important to note that these certification marks do not apply to the food or alcohol sectors, which benefit from their own identification systems. That said, the Les Produits du Québec ranking is consistent with those of Aliments du Québec and the SAQ, to the benefit of the consumer.
Three fleur-de-lis to identify products from here
Les Produits du Québec certification marks allow consumers to make wise purchases based on their values. Their mission is to guarantee the origin of the products, while providing certain nuances. Signage comes in three categories
– Product of Quebec, Made in Quebec and Designed in Quebec –, each of which has its own eligibility criteria. The logos, fleur-de-lys in shades of blue and green, are easy to spot, both in stores and on online sales sites.
Regardless of the budget or the type of goods sought by consumers, there is always one or more Quebec options on the market to meet demand. The challenge is sometimes to find them! Thanks to the Les Produits du Québec logos, it is now easier to spot them.
A major asset for local businesses
The Les Produits du Québec certification marks are true guarantees of trust since their attribution is based on a rigorous identification process. Joining the program allows companies – and their products – to distinguish themselves from the competition in physical and digital commerce. In addition, entrepreneurs benefit from the showcase offered by the lesproduitsduquebec.com platform and the brand’s social networks, as well as the visibility provided by a large-scale communication campaign to make consumers aware of the certification marks.
Finally, members gain credibility and notoriety not only with the general public, but also with the business community, which favors, for example, alliances with suppliers and Quebec partners. After all, birds of a feather flock together!
Three certification marks to find your way around
Questions ? Answers!
Les Produits du Québec is a non-profit organization whose mission is to facilitate Quebec purchases through the creation of a family of certification marks. These act as a point of reference and guarantee of confidence for consumers by guaranteeing the origin of the products.
This content was produced by Le Devoir’s special publications team in collaboration with the advertiser. Le Devoir’s editorial team had no role in the production of this content.
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