Olivier Dauvers, a consumer affairs expert, recently highlighted a troubling pricing trend in supermarkets where larger packaging often costs more per liter than smaller sizes. This observation sparked public outrage, with many labeling it deceptive. Although such practices are legal, organizations like Foodwatch have criticized them for misleading consumers. Experts urge shoppers to check price per unit to avoid overpaying, especially as regulations are set to evolve regarding transparency in pricing by mid-2024.
Shocking Supermarket Revelations: The Price Dilemma
Olivier Dauvers, a renowned consumer affairs expert, recently shared a thought-provoking video on social media that has ignited widespread discussion. During a visit to a local supermarket, he encountered an intriguing scenario while searching for shampoo. He discovered the same product displayed in three different packaging sizes: a small bottle, a larger one, and a refill option. As a knowledgeable shopper, he meticulously analyzed the price per liter and made an eye-opening observation: “The larger the package, the higher the price!” This situation has raised concerns for him, leading to the assertion that “it should be the opposite.”
Consumer Awareness: The Need for Vigilance
This phenomenon has not gone unnoticed by the public. One user labeled it a “classic” occurrence, while many others expressed their frustration, labeling it a form of deception. Numerous images from various brands were shared, highlighting that such pricing tactics are prevalent in the retail landscape.
Although this practice may seem questionable, it is not illegal. The issue of promoting larger quantities at seemingly higher prices has been criticized by organizations such as Foodwatch for several years. Their website mentions that “industrials often tread the fine line of European food regulations,” which stipulate that “labeling, advertising, and packaging must not mislead consumers.”
It’s important to note that this issue extends beyond shampoos; many food items sold in bulk also suggest potential savings. Unfortunately, these so-called deals can sometimes be misleading, as purchasing items individually may actually be more cost-effective. The DGCCRF, the regulatory body, is working to clarify guidelines for industries and distributors. However, these recommendations lack binding authority, relying instead on the goodwill of the businesses involved.
In a conversation with a legal expert, Marine Friant-Perrot, she emphasized the importance of consumers checking the price per kilo or liter to avoid overpaying for products that appear to offer savings. She noted that retailers must ensure they always reference a unit of value in relation to the displayed price, whether it be per kilo or liter, to prevent misunderstandings.
Consumers should remain cautious of promotional claims on packaging. If a shampoo brand sells a larger bottle at a higher price per liter, they cannot legally advertise it as “large format, more economical,” as this could mislead buyers. Such misleading advertising could lead to penalties for the company.
While organizations like Foodwatch consider the case of refill shampoos being pricier than standard bottles an example of a “scam,” it currently falls within legal boundaries. However, the landscape may change in the future, especially in light of recent discussions around “shrinkflation,” where products decrease in quantity while prices remain the same or increase. Recent ministerial orders have mandated that supermarkets must inform consumers when they engage in such practices starting July 1, 2024.
If you have questions or wish to report potentially misleading information, do not hesitate to reach out via email at [email protected]. You can also connect with us on Twitter, where our dedicated team is active under the handle @verif_TF1LCI.