optimization, discount hunting used by consumers

Selecting, cutting to better save, here is the habit of Kenza, a music teacher, mother of two children. She found the right trick: optimization. “It is the idea of ​​combining the reductions that we find in stores and the reduction coupons that we can either print on the sites, or receive them directly from us”, she details. Two years ago, pregnant with her second child, Kenza is looking for a solution to pay less for her groceries. dear. She finds a website that lists discounts from each store, but the work doesn’t stop there. Kenza has created a table to find out what she will buy, with what reduction and what it will cost her.

Arrived at the supermarket, Kenza saves time by going directly to get the products spotted at home. After checking out, she takes a first look at her savings. “I had to have it for 61.64 euros and there for the moment I paid 30 euros at the cash desk”, emphasizes Kenza. Arriving home, she combines this with her refund applications. In the end, on more than 50 euros of shopping, she will only pay 4.78 euros. “Optimization is really something that was invented by consumers themselves“, explains Sophie Coisne, deputy editor of 60 million consumers.