This text is part of the special book Plaisirs
What would our end-of-year celebrations be without gourmet gifts? And, more broadly, our holidays in general without this myriad of colorful, enticing and, now, most often local products? While our eyes are already on the teeming offer from which we will draw something to thank and delight our relatives, our friends, our hosts, our colleagues or our teachers, here is how the holiday season presents itself at some merchants of gourmet happiness.
Every year, as soon as November begins, excitement takes hold of the 28 branches of the Première Moisson bakery institution, which this year celebrates its 30e anniversary. “This is madness! We work very hard for two months, ”confirms Manon Kirouac, who has been in charge of communications and marketing for this Quebec flagship for 20 years.
Breads, pastries and special cakes, assortments of fine or molded chocolates, small jars of wrapped jam, caramel or ketchup, festive pies and puff pastries, Quebec artisanal products… The choice of gourmet gifts for the Holidays is so vast in store that Première Moisson devotes a small brochure to him, in which you can discover examples of his new collection and a reminder of his classics. “Since our beginnings, we have been focusing on gourmet, innovative and local gifts. We have therefore become a destination where you can find all kinds of them, whatever the budget and the tastes of people,” says Ms.me Kirouac, adding that companies are also increasingly doing business with the company for gifts.
Delicacies rather than objects
Gourmet products and baskets are therefore more popular than ever with Quebecers at Christmas, taking precedence over objects that were previously offered without really knowing if they would be used or would gather dust. From the trio of gingerbread man cookies to the sesame and poppy seed holiday bread wreath, not forgetting the brunch box or the unmissable yule log specialty, which this year adopts the colors and flavors of citrus while supporting breakfast clubs (to the tune of $20 per yule log sold), Première Moisson succeeds in appealing to all types of consumers. The bakery also offers a fine range of Quebec artisanal products, such as Faro and Napoli coffees, Camellia Sinensis teas, Gaspor meats, oils and vinegars from La Belle Excuse, or even Kanel spices and Recipes in a pot finds , a great social reintegration company.
However, the institution is not the only one to bet on gourmet gifts for the Holidays. Everywhere, boutiques, grocery stores and markets display their delicious creations on their stalls. The same is true on the Web, with an ever-increasing virtual supply of presents. The Nibbl online store. is a good example. Specializing in cheeses from here and elsewhere, accompaniments (deli meats, crackers, etc.) and accessories (wooden boards, cheese signs, etc.), it offers a series of all-inclusive gourmet boxes delivered to our door. or that of those we wish to spoil. The packaging is even designed to keep the contents fresh until they are offered. You can therefore, in a few clicks, have access to small assortments of cheeses for five people as well as large dinner boxes that will delight up to 12 people.
Gifts that make sense
Beyond the festive approach that characterizes them, gourmet gifts can be tinged with human, social or environmental values. For Ariane Paré-Le Gal, who runs Gourmet Sauvage, each product has a story and a message. “Everything we do has a connection to the territory,” she says. Our gourmet offer is a pretext to bring Quebecers closer to their roots. »
This philosophy applies just as much to the products sold individually as to the boxes that Gourmet Sauvage offers for the holidays. This does not prevent them from being attractive, quite the contrary. Every year, for example, consumers snatch up the Conifères set — “A real plunge into the boreal forest” — as well as the exclusive creations that the craftswoman produces with collaborators who share her values. This year, it has teamed up with the chocolate maker Fays to produce an advent calendar of 25 chocolates, 12 of which are forest chocolates, embellished with flavors of sea buckthorn, fir or birch syrup. Gourmet sauvage will also be offering an assortment of four chocolates with aromas of sumac or clavalier pepper with the women’s team of Lecavalier Petrone at the beginning of December. But this year, don’t miss the Territory box set, which offers an overview of the company’s 30 years with products that have made it famous. Like what it is quite possible to combine pleasure of the senses and senses in pleasure!
This special content was produced by the Special Publications team of the To have to, pertaining to marketing. The drafting of To have to did not take part.