official launch of the campaign, what are the rules?

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While the candidates will officially launch their campaign, the audiovisual media and themselves will have to comply with the constraint of speaking time, but also of airtime.

In France, after a weekend of mobilization in all camps, place Monday, March 28 at the official launch of the presidential campaign. The candidates now have two weeks to mobilize French people who have hitherto been rather in the background. No more fairness, make way for equal speaking time. “Twelve candidates are twelve strictly equal shares and we are to the nearest second. For one minute of speaking time given to a candidate, this same minute must be given to the eleven others”, explains Anne Bourse, journalist at the political service of franceinfo .

“The exhibition must be the same. A day divided into four time slots. There is speaking time but also air time. This period which began today will continue until Monday April 8 at midnight”, she continues. New rules not chosen by chance. “Initially there was a desire to protect the audiovisual media from pressure and lobbies. Before 2017, this period of strict equality applied from the moment the entire official list of candidates was known. The ‘small candidates’ see This is welcome because they get the same exposure time as the favourites. However, these rules do not apply to print or new media, especially on the internet.”emphasizes Anne Bourse.


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