The 2023 racing season has just ended as plans for the Canadian NASCAR series are getting a facelift in anticipation of 2024. Exit a single title sponsor and welcome the new boss, Alan Labrosse comes out of retirement to take on new challenges .
Six months before the first laps at Mosport, Ontario, NASCAR has announced its new plans. The 18th season of the series will be marked by the arrival of a well-known figure in the world of motorsport and a second sponsor to support Pinty’s. Evirum, a Quebec company in waste management, is embarking on the adventure.
However, the series will be presented under the NASCAR Canada identity.
Labrosse will have his work cut out for this return to auto racing, having been promoter of the IndyCar series in Montreal and owner of the Autodrome Saint-Eustache.
Louis Butcher
Reached quickly by telephone by Newspaperthe businessman said he wanted to focus on reducing team travel costs in addition to improving the visibility of the series and perfecting communication and marketing strategies.
To the next level
“It’s a great challenge and an honor for me to have been chosen by the people of NASCAR. This series is already very good, but it needs to do even better than what it was doing. The competition is fierce. We have to know how to highlight it to capture the interest of fans and solicit the participation of Canadian companies,” he explained on the phone, saying he wanted to take the series to the next level.
According to him, the Canadian NASCAR series had nosedived into this corner without fully committing to it. The new general director will make it a workhorse over the coming seasons as he will be responsible for the growth and promotion of the series.
He sees enormous potential at the end of the hood.
“I know the product and I am ready to take the time to bring this “car” to the finish line,” the member of the Canadian Motorsport Hall of Fame said with pleasure.
Alan Labrosse shaking hands with Quebec pilot Raphaël Lessard.
photo louis butcher
The final in Quebec
Furthermore, with the ten Quebec drivers on board the series, NASCAR has created a first in its history.
The 2024 season championship should be played at the Autodrome de Montmagny, on the South Shore of Quebec on September 22, in this first pass of NASCAR on this oval.
This will be the fourth race on Quebec soil after stops at the Autodrome Chaudière in Vallée-Jonction (June 1), the Grand Prix de Trois-Rivières (August 11) and the ICar circuit in Mirabel (August 24).
PHOTO PROVIDED BY NASCAR
Also new, on the way back from Newfoundland, teams will stop at Riverside Speedway in Antigonish, Nova Scotia. “One of the most beautiful in the country according to the new boss.
In total, 13 races are displayed on the calendar across six provinces. The second half of the season will be more difficult given the numerous trips from east to west.
It is in this regard that Labrosse will try to reduce costs over the coming seasons.