Canadians who have spent the past few weeks untangling Netflix account sharing with loved ones as new TV service policies take effect should get used to this circus.
Experts believe the streaming giant’s rivals will have no choice but to emulate Netflix in restricting the sharing of passwords that has long allowed friends, family and friends even more distant — exes, old acquaintances — to use the same account.
According to Richard Lachman, an associate professor at Metropolitan University of Toronto’s RTA School of Media, Netflix’s password crackdown will become so common among companies in the industry that it will eventually be viewed as a industry standard.
Lachman points out that tech companies are notorious for “copycat behavior,” where they adopt models that their biggest competitors rolled out first.
Additionally, the incentive to end password sharing is enticing as subscriber numbers and growth projections for streaming services come under pressure, amid growing numbers of competitors. multiplied in recent years.
Netflix informed its Canadian customers earlier this month that they would have until February 21 to designate a “primary location” for their account, which will eventually be used to recognize and block anyone attempting to access the account. from another place.
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