The vice-president of Netflix France in charge of original series, Damien Couvreur, is the exceptional guest of franceinfo.
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200 million euros. This is the amount that Netflix will invest this year in French creation. It has been forced to do so since the recent entry into force of a law requiring video on demand platforms to finance French series, films and documentaries up to at least 20% of their turnover made on our soil. . But Reed Hastings’ company went further, promising an additional 40 million to produce 10 French films a year. Works intended for cinemas.
In exchange, Netflix obtained the ability to put films in its catalog 15 months after their release, and no longer 36 months as in the previous media chronology. In 2022, 25 original French content will arrive in its catalog. Among them, Funny, series by Fanny Herrero (Ten percent) on the world of stand-up.
The documentary series New schoola talent show for hip-hop dancers. Johnny by Johnnyan intimate documentary series about “the Taulier”. Series Notre-Dame, the part of the fire which retraces the night of the fire. Or the movie far from the ring roadstill with the duo Omar Sy and Laurent Lafitte after the success of the other side of the ring-road. Omar Sy who signed a multi-year contract with Netflix.
“We are delighted to be associated with him on various projects. ‘Lupin’ has propelled it to another level. This series has been in the top 10 most viewed series since the launch of Netflix.”
Damien Rooferon franceinfo
Damien Couvreur admits that he did not anticipate what is today the biggest success of the platform: Squid Gamewhich has accumulated more than a billion hours of viewing worldwide. “It’s an extraordinary success, incredible! We talked about it a lot with our South Korean counterparts. Like us on Lupine in France, the Korean team was very focused on the desire to make Squid Game success in Korea. We make authentic and local content because we want it to speak to this audience. But we also have this ability to take them far into the world. If we go back to the history of the two series, I find it incredible that Lupine has become a success in Korea, that Squid Game became a success in France. It shows that stories can really come from any culture, from any country.” concludes Damien Couvreur. Netflix has 221 million subscribers worldwide.