“Netflix ad rates are very high”

Before Disney+ in December, Netflix is ​​entering the advertising market next week, thus modifying its initial economic model. If this arrival is good news for advertisers, who will be able to benefit from additional income and reach an audience that does not consume much or no television, there are still obstacles to overcome. First, measuring the audiences of video on demand platforms, essential to know what an advertising spot is really worth. Jean-Luc Chetrit, Managing Director of Union des Marques, which represents 1,600 brands, is Célyne Baÿt-Darcourt’s media guest.