limit your purchases thanks to the drive

Practical and fast, the drives also avoid temptation on the shelves. Faced with inflation, the drive has become a shield to spend less. At the end of the day, a drive in the Paris region is always full. “It’s more economical, more practical”testifies a mother. “We are more tempted by going to the stores. You see how there, we need food, we are not going to buy clothes”, says a man. Easier for customers to keep control, as drive-thru offers fewer products than supermarkets. “We will be around 10,000-10,500 references while a store will be at 35-40,000”testifies Kevin Boisbunon, store manager.

In France, in 2021, 32% of households used drives. However, the device would not only have advantages. “We are around 13% of missing products in the drive when we are more at 8-9% in the supermarket so that is very frustrating when we go shopping”explains Emily Mayer, retail expert at the IRI Institute.