Two years after its creation, the Blue Basket has found partners to take on Amazon on its land with a transactional site, which will be accessible for the holiday shopping period.
Economy Minister Pierre Fitzgibbon made the announcement on Monday at a pet store in Anjou, accompanied by his partners from the Fonds de solidarité FTQ, Mouvement Desjardins and Lightspeed.
This is an investment of $22 million, including $12 million from the government through Investissement Québec. At a press conference, Mr. Fitzgibbon said he hoped that the transactional site would become a benchmark for Quebec consumers.
Before Monday’s announcement, the government had injected $4.1 million into the adventure since its launch in April 2020 at the start of the pandemic. Desjardins Group and National Bank have already invested $600,000 in the first phase of this project.
Only 14% of Quebecers would have used the Blue Basket, according to a survey by NETendances, unveiled in March. Just under half of respondents, 46%, said they would use the tool once it has a transactional component.
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