The Médiamétrie institute is preparing to include SVOD services, an acronym for “Subscription video on demand”, in its audience calculation system.
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For 40 years, Médiamétrie has measured television and radio audiences. Its figures are scrutinized by the media and advertisers. In the 2000s, its field of action was extended to the Internet. And soon it will be the turn of video on demand platforms. “Within two years”, assures Yannick Carriou, CEO of the Institut Médiamétrie. On franceinfo, he explains why Netflix, Disney + or Salto must no longer provide their audiences themselves, but must submit to the same rules as TV channels.
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