In American weddings, after photographers and cameramen, here are the social network specialists!

They are more lightly equipped, with a sense of rhythm and formats specific to social networks. Content creators offer, for around 1,800 euros, to document your wedding on Facebook, Tiktok, Instagram or other application.

In today’s world, if an event doesn’t have a presence on TikTok or Instagram, does it really exist? If this question bothers you, you can hire a social media specialist to document your wedding. This will save you from having to ask a trustworthy friend to take care of filming live themselves, or even post a few videos, so that they too can enjoy the ceremony.

One of these content creators explains to New York Times that she also tells stories. By talking with the couple beforehand, she will know how to tell a story that appeals to her. What is his favorite music? What colors does the bride and groom like so that the filters are suitable? Does it use one platform over another? Would the couple prefer that the smartphone be turned towards the guests who will leave with a visual souvenir in addition to the sweets? Are there times when it is better to avoid filming people?

A designer, cited by the site Brides.com, insists: her work is complementary to that of photographers or cameramen. They will perhaps have a more aesthetic or more editorial approach than his. And no one steps on each other’s toes, she says. But, on the Reddit forum, a photographer didn’t seem to agree too much on this subject.

Instant documentation

And then Instagram Reels or videos on TikTok, with transitions, filters, music, require a certain know-how, a sense of rhythm specific to the social networks that influencers have developed. But the fundamental difference is time. With social networks, immediacy takes precedence. Photographers and camera operators sometimes send photos or short videos a few days after the wedding, but it usually takes several weeks to receive the final version.

Some brides and grooms don’t want to wait to have, at least, a taste of the ceremony or even behind the scenes of the ceremony. The content creators’ lighter equipment – a smartphone, a stabilizer – makes it possible to go faster and in addition to the few videos or photos posted the same day, the couple receives dozens of photos as soon as they wake up to relive the wedding.

Prices depend on the provider and the service requested. The designer interviewed by Brides says that her first rates are around $1,800, a cost that she says is comparable to that of a photographer or cameraman. And according to an Instagram survey, 94% of the 2,600 newlyweds surveyed believe that what they saw on social networks influenced their own ceremonies. If you are looking for a content creator, the best way to find them is on social networks.