Fast food | The French chain O’Tacos sets up in Canada

(Paris) The French fast-food chain O’Tacos, which specializes in “French-style halal tacos”, is going to establish itself in Canada and is aiming for 50 openings in 5 years thanks to its partnership with the company Foodtastic which manages many franchises, she announced on Wednesday.


Founded in 2007 in Grenoble, O’Tacos was acquired in 2018 by the Belgian investment fund Kharis Capital, which integrated it into its fast food platform QSRP (Quick Service Restaurant Platform), which brings together nearly a thousand of restaurants employing 6,000 people in seven European countries.

O’Tacos, which presents itself as the “inventor of the French taco, a Mexican classic revisited in the French way” whose customer chooses the ingredients (halal meat, cheese sauce, etc.), “served by the minute, on the spot or delivery”, aims for a first restaurant opening in “the Montreal region” in the second quarter of 2023, specifies the chain in a press release.

To this end, O’Tacos has partnered with Foodtastic, “one of Canada’s leading restaurant brand franchisors”, whose North American network includes 1,250 restaurants and sales of $1.1 billion, with the brands Quesada, Freshii, Second Cup, Pita Pit, Milestones, Fionn MacCool’s, Shoeless Joe’s, Rotisseries Benny, La Belle et La Boeuf and Monza.

Foodtastic will have exclusive rights to develop the O’Tacos brand – whose restaurants are often “dark kitchens” or kitchens exclusively dedicated to delivery and/or take-out – with a target of 50 openings in the next 5 years , according to the press release.

The O’Tacos brand, which has more than 260 restaurants in France, is also present in the Netherlands – where it has announced that it will develop in partnership with the Johnny’s Burger Company chain –, in Germany, in Italy, in Spain and plans to set up in Switzerland next summer.

QSRP develops, in addition to O’Tacos, the hamburger brands Burger King and Quick, as well as the “sustainable seafood” brand Nordsee & Go! Fish.


source site-55