“Even if the price of paper increases, we reduce the price of our magazines”

When Vincent Bolloré bought the Prisma Media group in which Pascale Socquet has worked for more than 15 years, the group announced that it wanted “accelerate the group’s transformation while seizing all growth opportunities”. The revival of Current Senior Woman is the group’s first launch since its takeover by Vivendi.

“We were on a target that somewhat excluded young seniors aged 50 and this change allows us to broaden our target a little bit.”

Pascale Soquet

on franceinfo

“We met our readers in September to take stock of their magazines and we realized that expectations had changed significantly. They wanted a magazine that was much more for them and just for them.” comments Pascale Socquet.

Pascale Socquet is now at the head of all Prisma Presse titles. Within the Vivendi group, it is a question of creating more synergies between the titles of Prisma Presse and the various entities of Vivendi can be carried out at several levels: “I can give a very concrete example. Since March, we have been creating the magazine for Canal+ subscribers. They have a magazine for their target subscribers. brings journalistic know-how with a new concept. This is really what is happening on Canal, told by those who are on the air. Interviews with actors, directors.” says Pascale Socquet.

The leading press group in France is suffering, like other groups, from the consequences of the rise in the price of paper, but is trying to preserve its readers: “There is not only the price, but there is a shortage of paper which means that we have certain very short-term titles, on which we have lowered the pagination a little by constraint and not by choice. On the other hand, on the price, we have a rather surprising strategy, which is sometimes against the current of this paper inflation, since we lowered the price of ‘Current Woman’ in April by €0.20.” concludes Pascale Socquet.