Little by little, the About You online store is making its name in France. For those who are new to this e-shop, all from Germany, it has just entered the Frankfurt Stock Exchange and has a turnover exceeding one billion euros for the year 2020. To extend its global expansion, About You recently launched a capsule collection with Kendall Jenner… and this time teamed up with Bella Hadid!
Known for her stellar modeling career and her legendary catwalk gait, Bella Hadid is also a trendsetter thanks to her sharp off-duty model looks. A fan of everyday urban looks inspired by the 90s and 2000s, she has put together a collection of 64 pieces arriving just in time for the autumn/winter season, with a nod to these two decades.
To realize this collection, Bella Hadid participated in the creation process from start to finish and even went so far as to bring pieces from her own wardrobe as a source of inspiration. Thus, the collection is made up of many sets in straight and masculine cuts, but also short and flowing skirts, as well as feminine and more fun tops. The color palette seduces with its mix of tawny and neutral tones and bright colors like red, lime green and pink.
The unique range is made up of various materials such as knits, jersey, denim and leather. Finally, the collection proves its eco-responsible vocation with four recycled pieces, all made from 100% recycled denim: a handbag and a matching tie, as well as two mini and midi skirts.
The 64 pieces are available from today Monday, October 10, 2022 on the 26 European online stores ABOUT YOU, in sizes XS to XXL and note that the prices range from €24.90 to €199. Here are some of the pretty pieces to shop:
‘Stella’ mid-season coat – €145
‘Cara’ T-shirt – €49.90
Skirt ‘Penelope’ – 39,90€
‘Eliza’ blazer – 205€
T-shirt – 30€
Mid-season jacket ‘Dakota – 205€
‘Kate’ trousers – 205€
‘Dakota’ mid-season jacket – €205
Dress ‘Valeria’ – 69,90€
‘Liz’ Track Jacket – €69.90
Elizabeth Sall