The rising prices of everyday products, including alcohol, have led some French consumers to cut back on their wine purchases, with average annual spending on wine reported at €283.40 as of 2018. Despite consuming less wine than twenty years ago, there is a shift towards quality over quantity, making France the second-largest wine consumer globally. Lidl is addressing this trend by offering discounts on quality French AOP wines, including a Montagne Saint-Emilion, available from November 4 to 5 at a promotion price of €4.59 for 75 cl, encouraging consumers to indulge without straining their budgets.
Like many everyday food products, alcohol prices have risen as well. This increase has led some French consumers to forgo this alcoholic pleasure in order to save a bit. According to a 2018 study by CNIV, the average annual budget for wine in France is €283.40. Interestingly, wine consumption has decreased compared to twenty years ago, with a growing preference for quality over quantity, positioning France as the second-largest wine consumer.
However, if it’s possible to combine quality with affordability, why not indulge in a fine bottle of wine? With winter just around the corner, many are gravitating back towards red wine, which pairs perfectly with the red meats often enjoyed during the holiday season. Additionally, cheese lovers take advantage of this time to savor pungent cheeses alongside a glass of red. While these choices can significantly raise grocery bills, Lidl has some exciting solutions for shoppers.
Discounted AOP Wine
Discounted AOP Wine
The well-known retailer Lidl often considers the shopping habits of the French. It’s common for our preferences to shift with the seasons and current events. For instance, during summer or major sporting events (like the World Cup or the Olympics), snack and appetizer consumption typically increases. To cater to this, Lidl is launching a limited-time promotional catalog, allowing them to clear inventory while giving consumers the chance to score great deals on sought-after items.
On Lidl.fr, customers can discover a variety of promotions available from October 30 to November 5. This period presents the ideal opportunity to snatch up some great finds at lower prices during the extended Toussaint holiday. Throughout this week, several everyday products are seeing varying levels of discounts. For instance, premium items like rib steaks, perfect for pairing with red wine, are priced at €18.59 for 900 grams. From November 4 to 5, an AOP wine will be available at a -29% discount, bringing the price down to just €4.59.
Quality Wine for a Great Price
Quality Wine for a Great Price
Both the French and Italians have become quite discerning when it comes to wine selection. They often take time to consider the wine’s vintage and origin. This leads us to discuss the meaning of AOP. AOP stands for Appellation d’Origine Protégée. This designation indicates that every stage of production is carried out according to recognized expertise within a specific geographic area, imparting unique characteristics to the product. It’s a European mark that protects the product’s name throughout the European Union, as defined by the National Institute of Origin and Quality (INaO).
This particular AOP wine is French, specifically a Montagne Saint Emilion, produced near Bordeaux. This bottle is proudly labeled as a fine Bordeaux wine. Priced at €4.59 for 75 cl, it translates to €6.12 per liter. Remarkably, this per-liter price is lower than the initial 75 cl bottle price. With a -29% discount from November 4 to 5, the original price for a 75 cl bottle was €6.49, which is still quite reasonable.
Montagne Saint-Emilion AOP – Bordeaux Lidl