The twelfth season of ‘Promi Big Brother’ concluded with Leyla Lahouar winning the trophy and €100,000, gaining 61,000 Instagram followers to reach 913,000. Her fiancé, Mike Heiter, although initially having more followers, saw his count drop to 906,000 after her victory. Other contestants like Elena Miras improved their follower counts, while veteran Jochen Horst had minimal growth. The season highlighted the social media dynamics among participants, with notable followership increases and ranking shifts.
After two weeks of intense competition, the twelfth season of ‘Promi Big Brother’ concluded with 28-year-old Leyla Lahouar emerging as the champion, claiming both the trophy and a cash prize of 100,000 euros. The question arose: did Leyla also dominate on social media? Before the show began, she had 852,000 Instagram followers, but after the finale, her follower count rose to 913,000, marking an impressive increase of 61,000 fans.
Her fiancé, Mike Heiter, 32, who was playfully encouraged to propose by the show’s format, boasted slightly more followers at the start of the season with 856,000. However, his follower count has now dropped to 906,000, allowing Leyla to surpass him. When combined, their fan totals indicate why viewers favored Leyla after Mike was eliminated early on Monday.
A Notable Disappointment in Third Place
In third place based on Instagram followers is Elena Miras, 32, who had to exit the show due to health issues. She witnessed her ex, Mike, proposing to Leyla while having increased her followers from 697,000 to 752,000. This puts her in a competitive position with both her rival and former partner on social media.
Matze Höhn, 28, a social media influencer, ranks fourth with a slight growth from 478,000 to 491,000 followers. Following him in fifth is footballer Max Kruse, 36, whose follower count increased from 473,000 to 488,000. Sinan Movez, 19, also saw growth, climbing from 307,000 to 319,000 followers. Notably, he boasts an impressive presence on TikTok with 2.6 million followers. Wildcard winner, Sarah Wagner, 28, hails from the social media realm and has seen her partnered channel ‘laberrhababer.official’ grow from 214,000 to 231,000 followers since the show began.
Jochen Horst Competes with Younger Stars
Runner-up Jochen Horst, 60, made modest gains, increasing his Instagram following from 253,000 to 261,000. Despite being older and positioning himself as a voice of experience amidst digital natives in the house, he remains ahead of some younger contestants in terms of follower count.
Verena Kerth, 43, managed a small increase, gaining approximately 2,000 followers, bringing her total from 139,000 to 141,000. Cecilia Asoro, 28, is close behind her with 140,000 followers, up from 112,000 at the season’s start. Actress Mimi Fiedler, 49, improved her standing, growing her follower base from 108,000 to 126,000. In contrast, ‘DSDS’ veteran Daniel Lopes, 47, experienced minimal growth from 28,400 to 31,100 followers.
Celebrity reporter Bea Peters, 42, more than doubled her followers from 1,800 to 4,299. Although she remains at the lower end of the list, her percentage growth is commendable. Alida Kurras, 47, deserves recognition for her remarkable leap in followers. Starting with only 2,000 subscribers, the former ‘Big Brother’ winner has surged to 15,900, almost an eightfold increase.